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11 famous brands you have been calling wrong!

  1. Hermes: Er-Mez

  2. Christian Louboutin: Christian Lou-bou-ton

  3. Burberry: Burr-bur-ee (nope, no berries here.)

  4. Deutsche Bank : d OY - ch ai bank

  5. Porsche: Porsch-eh

  6. Nike: Ni-key

  7. Stolichnaya vodka : Sto-leech-naya or just call it Stoli

  8. Adidas: aah-dee-das

  9. Ikea: Ee -Kay - Uh

  10. Aston Martin: If you say, “Aus-tin Mar-tin,” 007 will be disappointed, so say As-Ton Mar-Tin

  11. Moët & Chandon: Mo-wett eh Shan-don

How To Join A Private Club

Joining a private golf club can require an amalgam of skills: the observational talents of a detective, tact of a diplomat, patience of a saint and insight of a forensic accountant. Few of us possess that combination, but fear not: This guide will help you understand what it takes to join a club, answer your most pressing questions and give insight into what longtime members wish they had known when they applied. 


Q: I'm happy with the daily-fee and municipal courses in my area. Why should I consider joining a private club?


Because for the first time in your life the economics might work in your favor. The growing profile of high-end, daily-fee courses that began flourishing in the 1990s has created competition. That has left most clubs scrambling for revenue and offering attractive membership opportunities.


Q: It's a buyer's market?


Definitely. At least that's the case in many parts of the country. If you're in Detroit, where the auto business is struggling, there are plenty of opportunities. Ditto if you're near a city where a lot of daily-fee courses have been built in the past decade. Chances are a club within an easy drive of your home is ready to deal. But if you're in Dallas or Houston, where the oil business has kept private clubs booming, you won't have as much luck. Likewise, the largest and most prestigious of the country's 4,000-plus private clubs aren't feeling the financial pressure the way your local club might be. Despite the economic downturn, some elite clubs are still getting $250,000 to $500,000 in initiation fees, maybe more than that in some cases, but research tells us there are low-cost alternative clubs within 25 miles of almost every one of the private clubs among America's 100 Greatest Golf Courses.


Q: So what's this going to cost me?


A lot depends on the initiation fee, which is actually the best reason to be looking right now. Some clubs have eliminated initiation fees or lowered them to a few thousand dollars. Some will even allow you to finance them over several years. According to a study of private clubs done for Golf Digest by Longitudes Group, 30 percent of responding clubs had a list price for initiation of $7,500 or less. We heard about many clubs undercutting those list prices, and the study showed that the least-expensive clubs are the ones that need new members the most.


Q: What are the costs beyond the initiation fee?


The average annual cost for dues at the clubs responding to the survey was $6,245, which is about $520 a month. With some daily-fee courses charging $100 or more for a round, you might already be spending that much. Private clubs will typically provide applicants with a complete list of costs, but we can't emphasize enough how much costs vary from one club to the next. We found small and remote clubs that charge little more than $200 to $300 a month. And we're aware of clubs that charge much more and tack on fees for the locker room, bag-room storage, range, hole-in-one insurance, tournaments, holiday gifts. These might add up to an additional $1,000 a year.





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